5. Vivo
Vivo is the largest manufacturer of smartphones, smartphone accessories, software, and online services based in China.
Image: company website
Started in 2009, this is the fastest growing smartphone company in the world having a strong global footprint with its wide mobile range. Vivo had recently developed Android-based software system known as Funtouch. Vivo entered the top mobile phone brands within the half quarter of 2017 with a worldwide market share of 10.7%. Some of the premium smartphones of Vivo are X series, V series as the middle-priced phones and the Y series as the low-end smartphones. In 2018 Vivo released exclusive smartphones X20 UD, the world's preliminary smartphone with a fingerprint scanner that utilized the "ClearID" technology. Celebrity endorsements, sponsorships have propelled the brand vale of Vivo. Vivo recently launched V9 mobile series that is similar to Apple’s iPhone X with its notch display. Vivo is the first Android company to launch smartphones that features a notch display similar to Apple’s iPhone X that has a full view display with a notch on top. Vivi is 5th in the list of top mobile brands 2019.
Units Shipped (Million) : 95
Profit (in million $): 1125
Sales (in million $): 46484
4. Oppo
China based Oppo mobile phone brand is one of the most prominent new companies in the world.
Image:https://www.flickr.com/photos/liewcf/38133039542
The Oppo company, which was formed in 2011, is headquartered in China and has a strong global presence with its mobile devices and accessories. Oppo has produced a wide range of smartphones ranging from the low segment to targeting the affluent customer segments. Some of the most prominent phones brands by Oppo are Find 5, Find 7, N1, N3 etc. Oppo’s A77 model was launched in 2017. Oppo has managed to create a strong brand presence despite being a late entrant in the smartphone market. However, aggressive marketing and branding along with good product quality has enabled Oppo to be among the top mobile brands globally.
Oppo in 2017 became the official sponsor of the cricket team for India, which gave the brand massive credibility as well presence. More over, the company in India engaged with Bollywood celebrities who became the face of the brand. Apart from this, a strong distribution network covering more than 200,000 retailers has enabled the brand to have a strong reach within India itself. Oppo is 4th in the list of top mobile brands 2019.
Units Shipped (Million) : 111
Profit (in million $)~ 1400
Sales (in million $)~ 60000
3. Huawei
Founded in 1987, Huawei is the largest smartphone manufacturer in the world based in China.
Image: company website
Huawei has the best innovation centers across the globe and in 2016, Huawei invested 14% of their revenue in R&D. Huawei has global presence in more than 170 countries and is also anticipated to build and develop its own operating system, which shows its strong presence in the mobile market. Huawei shipped 153 million smartphones in 2017. Huwaei was positioned among the top Fortune 500 companies in 2017. Also a good number of the Fortune 500 companies chose Huawei as their business partner for digital transformation. In March 2018, Huawei launched a highly sophisticated and powerful smartphone; the Porshe Design HUAWEI Mate RS mobile phone featuring innovative in-screen fingerprint sensor and dual fingerprint design, AI processor and triple camera with high quality image capture. This smartphone is going to surpass the most demanded smartphone. In March 2018, Huawei unveiled the much-anticipated smartphone models such as HUAWEI P20 and HUAWEI P20 Pro which has the world's first Leica triple camera. All innovations and R&D have enabled Huawei to establish itself as a top global mobile phone brand. HUAWEI has set the expectations high for smartphone photography through which anyone can capture professional quality images. Huawei is 3rd in the list of top mobile brands 2019.
Units Shipped (Million) : 152
Profit (in million $) 6890
Sales (in million $) 87646
2. Apple
Apple maintains its top position in the smartphone industry as the most preferred brand.
Image: pixabay
Founded in 1976 by Steve Jobs and Ronald Wayne, Apple today is known for its classy iPhones. Apple has a large customer base because it offers products which have superior design and features, which have become more of an aspirational brand for people worlwide. Apple has been able to maintain the quality of its products as it always incorporates rapid technological advances and evolving design approaches. Many competitors of Apple try to imitate its features and sometimes even do price cutting mechanism to gain market share but it has not able to deter the large customer base Apple has. This shows why Apple is the top global mobile phone brand in the whole world. Apple has worldwide presence in around forty countries and 499 retail stores in twenty two countries as of December 2017. Apple INC is known for its high specification and stylish iPhone that is the signature product of Apple. In 2017 its revenue amounted to $229 billion. Apple unveiled its first-generation iPhone on 2007, and the most recent iPhone mobile models are the iPhone 8, iPhone 8 Plus the new generation of iPhone in a stunning red finish which has advanced cameras, powerful and smartest chip ever in any smartphone. Apple is anticipated to launch iPhone X Leather Folio, future generation iPhone which can have a full-screen display with a face ID. Apple is 2nd in the list of top mobile brands 2019.
Units Shipped (Million) : 215
Profit (in million $): 48,351
Sales (in million $): 229,234
1. Samsung
Headquartered in Samsung town, Samsung electronics is a South Korean company and is a subsidiary of Samsung group.
Image: company website
Samsung mobile is market leader in the smartphone industry as it continuously strives to enhance product capabilities through its extensive R&D. Samsung has broadened its offerings for mid and lower priced smartphones to high-end mobile phones in the affluent segment. Samsung is popular for its Samsung Galaxy smartphone range. The flagship products of Samsung are Samsung Galaxy S7 edge+ and Galaxy Note 7. Recently, Samsung developed Tizen OS for its smartphones an alternate to its Android-based smartphones. Galaxy J7 Prime 2 is the latest mobile launch of Samsung in March 2018. For its latest launch Galaxy S9 Samsung also partnered with Audio expert companies such as AKG and Dolby to give customers a high quality sound experience. Samsung India is re-launching its most successful smartphone, Galaxy S8, with a majestic Burgundy Red color. Samsung had a market share of approximately 20%, making it one of the top mobile phone brand globally. Samsung is 1st in the list of top mobile brands 2019.
Units Shipped (Million) : 315
Profit (in million $): 18,947
Sales (in million $): 170,625
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