The skin care industry is rooted on the ability to touch, feel, smell, sample and experiment with products in store. The e-commerce revolution incorporated convenient delivery, easy returns, wider product selections, and unfiltered user reviews – making it a solid complement, if not a direct alternative, to the in-store experience.
Top brands, retailers, local sellers and even home-run businesses are opting for strong online presences as opposed to shelf space. The online market for skincare products continues to grow rapidly. So now, more than ever, it is imperative that a Skincare website is designed to gain traffic and convert this traffic into revenue.
New consumers can have concerns before they purchase skincare and beauty products online since they’re unable to feel, smell and test the product before buying it.
It is imperative that the products are showcased effectively for consumers to be satisfied with just looking at the products. Photos of just the packaging might not be enough, photos showcasing the texture of these products before/after application can go a long way. Also, celebeity endorsements can go a long way to build brand awareness and prestige.
Additionally, skincare website should be establishing the look and feel of the brand or blog – preferably with a landing page with large, bold images. Elaborate lists of products along with prices on the homepage, right from the get go, can look very unappealing to the concerned target group.
PLAY WITH YOUR VISUALS – PLAIN PHOTOS ARE BORING
It is effective to experiment with the settings for your photos, or play with illustrations on your images. Anything is better than plain photos when it comes to online engagement – especially with skin care and beauty products.
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